Strategic Thinking & Strategic Action

Fostering strategic thinking and strategic action by organizational leaders since 2007.

The risk of ignoring risk
Risk Lee Crumbaugh Risk Lee Crumbaugh

The risk of ignoring risk

What is startling is that the engineer who invented the digital camera worked for the giant of photography, Kodak. Kodak owned the patent for what the engineer invented. Yet, Kodak proceeded to bury the technology rather than commercialize it. Had it instead adopted the technology on a timely basis, today it could be the Apple of digital imaging. The New York TImes' Lens blog offers a great summary of the invention of the digital camera and Kodak's failure to embrace it. The attitude at Kodak was that no one needed digital photos. Film and photos printed on paper, using silver halide technology, had ruled for 100 years and Kodak ruled film and paper.photography. How wrong was that conclusion! Evidence was ignored as digital photography caught hold. Biases reined at Kodak.

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