Strategic Thinking & Strategic Action

Fostering strategic thinking and strategic action by organizational leaders since 2007.

Misuse of evidence can zap your strategy
Evidence Lee Crumbaugh Evidence Lee Crumbaugh

Misuse of evidence can zap your strategy

Bad strategic decisions can result from insufficient or misused evidence. We are programmed to immediately "fit" the information we have at hand to our experience – magnified by what is most current and what seems "like" or relevant to the situation - whether it is applicable or sufficient. Here's an example of a seemingly very smart organization that stumbled because of insufficient and misused evidence.

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Failure without facilitation: The French Canal Disaster
Decision biases cases Lee Crumbaugh Decision biases cases Lee Crumbaugh

Failure without facilitation: The French Canal Disaster

In 1879, the Congrès International d'Etudes du Canal Interocéanique (International Congress for Study of an Interoceanic Canal) was convened in Paris under the auspices of the Société de Géographie de Paris to consider proposals to build a canal across Central America, from the Caribbean Sea to the Pacific Ocean. Ferdinand de Lesseps, the French ex-diplomat who had spawned and led the company that created the Suez Canal, chaired the conference and dominated the discussions and the decision making. Despite an immense amount of evidence against the success of a sea-level canal across the Isthmus of Panama, de Lesseps' vision prevailed. More than 22,000 lives were lost and thousands of investors were out the equivalent of nearly $6 billion in current dollars when that Panama canal venture finally collapsed in 1889. Why was it that the errant views of one Frenchman won out over the combined wisdom of the engineering community, the financial community and many others who had spent time scouting the terrain and who had identified the huge problems of disease, torrential rain, dense rain forest, raging rivers and mountains that stood in the way of success? Why in this striking case did not the underlying wisdom of the group prevail?

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No consensus for consensus
Consensus Lee Crumbaugh Consensus Lee Crumbaugh

No consensus for consensus

The adage that "two heads are better than one" is on the right track. In fact, research shows that consensus decisions reached by five or more people are most often qualitatively superior to individual, majority and leader decisions. Consensus decision making works - when properly used. However, having consensus decision making in the organization's arsenal does not necessary mean that it is regularly used to make the big decisions affecting the organization's future. In fact, organizations typically make strategic decisions without the leader obtaining consensus: In two-thirds of organizations the leader typically decides.

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