Just as a batter needs to constantly monitor and process all these variables to make good decisions at the plate, as an organizational leader or business professional you should be keenly aware of what’s going on around you when you step up to bat. For businesses, this process is environmental scanning - which these days involves doing a deep dive on the internet and using AI to identify trends and forecasts that offer ideas on how you might proceed in the future.

Environmental scanning is critical, because the environment in which we all are operating is dynamic. Every day brings change – new opportunities and new challenges.