Forget business as usual

With the realization that the storm we thought we are weathering is turning out to be a lasting, hard change in the business climate, a shorter “fix” is likely only to be the start of what the typical business will need to do to be really successful going forward.

I am suggesting that we go beyond stop-gap and short-term measures. I am suggesting that each of us take our business back to fundamentals, rethink it in light of where we are and likely are headed. I am suggesting that we address the new challenges and opportunities brought on by change and then build that reimagined business for greater success.

Here’s a six-step process for resetting your business in a time of great change.