Strategic Thinking & Strategic Action

Fostering strategic thinking and strategic action by organizational leaders since 2007.

Beneath the visible iceberg
Lee Crumbaugh Lee Crumbaugh

Beneath the visible iceberg

I have long understood that strategic planning and strategic management are about successfully adapting to change. A new construct I was exposed to that addresses the difficulties of change management is Stephen Haines' Iceberg Theory of Change. It states that while the focus of change management is almost always on on "what to do" - the 13% of the iceberg that is visible, which Haines calls "content" - the success of adapting to change depends critically on what's not visible.

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Lee Crumbaugh Lee Crumbaugh

Get on the right road

We once teamed up with a major accounting firm to help rescue a publishing and market information company that was in perilous shape, with rapidly worsening financials and competitors aggressively chasing its long-time customers. While many things were wrong with this organization, the major issue was that senior management and the Board continued with "business as usual" for many, many years while markets, customer needs, competitors, technology and everything else changed around them.

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