Remember the classic Seinfeld episode?

This funny story of George's potential employment with Vandelay Industries, part of what is reportedly Jerry Seinfeld's favorite episode of his show, came to mind a few days ago when both Kraft Foods and Abbott Laboratories announced names for their new spin-off companies.

It happened several times this past week.  I'm networking and meet a business person.  I introduce myself as a consultant dealing in organizational strategy.  The other person responds with something like, "Oh, I'm in strategy, too, I'm in change management."  Yet, when we talk it becomes clear they are not operating at the strategic level, they deal with tactics, facilitating the introduction and development of projects, programs or processes in or between functional areas or departments (IT and accounting, for instance).

Does a cat know it's a cat?  If it knows it's cat - or doesn't know it's a cat - how does that influence its behavior? As a cat owner, I can tell you cats are highly assertive and very effective at getting their way.  Sam the cat has me well trained to meet his needs.  I am not sure what he thinks he is, but he has a strong self identity from which flows the set of actions he takes every day: sleep, eat, play, roam, watch birds, seek affection, bite, and so on.